As the first month of the year comes to an end, trendsetters and Internet users have been going above and beyond in determining how to start off 2018. According to medical experts, perhaps one of the more dangerous ideas is the consumption of Tide Pods.

While it’s easy to see why a small child would make the mistake of eating one, Tide Pods first became a danger to the older members of our generation through the Tide Pod Challenge. Though uncertain of how it started, it quickly spread across social media, daring people to eat them, calling them the “forbidden snack” after people discovered its resemblance to candy. Controlling the urge to bite down on these squishy packets of poison is a “challenge” within itself as more and more people continue to indulge in this risky behavior.

According to a press release given by the American Association of Poison Control Centers, 39 reports of intentional exposure to laundry detergent in teenagers occurred within the first two weeks of 2018. Just one week later, the number increased to 86.

The issues caused from ingesting laundry soap of any kind can cause a number of health problems. Seizures, respiratory arrest, pulmonary edema, comas and death are all possibilities that await those willing to consume products that are essentially toxic chemical-cocktails with the power to destroy your body.

In an interview with The Seattle Times, Alfred Aleguas, managing director of the Florida Poison Information Center, said “You’re really taking a chance — and to what end? It’s pretty foolish behavior.”

To help combat this reoccurring issue, Tide took to Twitter to release an official statement saying, “What should Tide PODs be used for? DOING LAUNDRY. Nothing else. Eating a Tide POD is a BAD IDEA, and we asked our friend @robgronkowski to help explain.” In support of their cause, Rob Gronkowski, a football player for the New England Patriots, helped Tide make an official video clip as a spokesman against eating Tide Pods.

Google and YouTube have also joined in the efforts against this dangerous new activity by taking down videos with kids eating the Pods as well as restricting certain users from uploading dangerous content.

Hospitals are urging people to consider the repercussions of ingesting inedible products before any extreme and serious harm befalls anyone.