Halloween by the numbers
October 24, 2016
At $8.4 billion, more money is expected to be spent on candy and costumes this year in America than ever before according to the National Retail Federation’s survey history
This estimate is also a 22 percent increase from last year
The average consumer will spend $82.93 on Halloween preparation
80 percent of Americans will shop for Halloween supplies, like candy or decorations, by mid-October
71 percent plan to hand out candy
49 percent will decorate their home or yard
47 percent will wear a costume
46 percent plan to carve a pumpkin
21 percent will tour a haunted house
16 percent plan to dress their pet or pets in a costume
17 percent find costume inspiration on social media, especially Pinterest
